Matthew E. White

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Prologue

A Glutton for Context

Matthew E. White
May 27, 2021
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Prologue
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If the wind holds this will be the prologue to a series of essays that I have recently chosen to write. These are unobstructed spaces for me to unpack 10 years of choosing to intersect art and business - both the light and the dark comedy. I am selecting this long, cumbersome format because, being long-winded, I think it is where I speak clearest. I also have a dream of leveraging the ungainly size of this approach to roll myself off your feed, and pry you off of mine - two birds with no feed. The medium, in this case, is unquestionably part of the message.

The essays will appear monthly, have clickbait titles, and cover a grab bag of topics, a kind of free-association memoir or myself-help book. One man's therapy is the same man’s content. Titles in the works...

“What’s Glastonbury?”: a brief memoir of Big Inner’s release.

Or maybe something a little more inside...

Eyes Just Like the Rest: a streaming miracle

Split the difference...

Cool Out, Netflix and a story of a late blooming single

I am writing now because I have more than one record being released soon, and I would like for those that choose to listen, to have access to both the macro and micro contexts that I made them

in. It is important to allow space for your art to be misunderstood, but in these spaces I would like to encourage something... let's not say understanding, but a sympathetic vibration. So, with that in mind, my aim is to unpack, in page turning, freewheeling storytelling, a decade of art-faking, and art-making. This is collage art, and everything might not make sense together if you look too close. But if you step back...

I met Brian Eno at an after party once, not that you could really call it a party. There were about ten people in a backroom of The Queen Elizabth Hall, it was very dimly lit, all with fluorescents, and there was a small cooler with some beer. I saddled up to Mr. Eno and I asked him for one piece of advice. He thought about it, which I appreciated, and said “don’t make the same mistake twice”.

Here’s to writing down a few memories with that in mind.

Matt

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